Australian Vintage is one of Australia’s most successful wine company’s boasting McGuigan Wines and Tempus Two as part of it’s portfolio. McGuigan has embraced the world of content and is now one of the world’s leading wine labels when it comes to using digital content as part of it’s marketing strategy, with Pendulum as it’s main supplier.
The relationship between AV and Pendulum started in 2008 with a humble Sony Z7 camera and an event called the "McGuigan City Vineyard" in London. Fast forward to present day and we've produced over 100 tasting notes, loads of food and wine recipes, event promotional films and much more. And now the 4-time World Winemaker of the Year, (the only label to ever achieve this in the world) now has its first commercial that’s been aired on TV and cinemas around the world to critical success and Pendulum has been there in every step of the journey, co-writing, producing and directing the TVC.
"The team at Pendulum Productions are first class – forward thinking, cutting edge and always quick with an idea. Like McGuigan, Pendulum stands for quality, consistency, value and innovation. We couldn’t ask for a more dedicated partner."
Neil McGuigan – CEO, Australia Vintage / Chief Winemaker
Australian Vintage / McGuigan Wines
Chief Winemaker and CEO, Neil McGuigan believes wine is for everyone and so as part of this ethos, we created a 9 part web series showcasing the McGuigan wine production process from "Vine to Glass". Here is the trailer for the series.